Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, brand or company. A good promotion and advertising is defined by the plan and tactics one implement in their marketing plan to increase their product or service demand. These strategies play a vital role in the marketing mix and they revolve around target audience, budget and plan of action. These strategies refers the strategic planning and long-term actions of any organization with the purpose of achieving defined goals. These strategies can be inbound or outbound.