Advertising and Promotion Techniques

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Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, brand or company. A good promotion and advertising is defined by the plan and tactics one implement in their marketing plan to increase their product or service demand. These strategies play a vital role in the marketing mix and they revolve around target audience, budget and plan of action. These strategies refers the strategic planning and long-term actions of any organization with the purpose of achieving defined goals. These strategies can be inbound or outbound.

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Q1.How to overcome stage fear ?

Fortunately, as this is a very common problem, there are numerous techniques and tips that can help you reduce or some things you should try are: Being as prepared as possible for a presentation will help build confidence.The more prepared you are, the easier it will be to continue on stage.
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Q2. How can we increase our confidence ?

There are a number of things you can do to build your confidence. Some of them are just small changes to your frame of mind; others you’ll have to work on for a bit longer to make them familiar habits: Look at what you’ve already achieved - It’s easy to lose confidence if you believe you haven’t achieved anything. Make a list of all the things you’re proud of in your life, whether it’s getting a good mark on an exam or learning to surf.
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Q3. How do you define a sales procedure ?

In simple terms, a sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through referrals.The establishment and implementation of a sales process with definable steps in a company could result in: Predictable Outcomes – desired and predictable outcomes through a series of actions that could lead to more sales and higher margins.
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