ATL/BTL activities

ATL/BTL activities
Social Links


Above-The-Line (ATL) activations are a widespread advertising and marketing camapaign or activity that is undertaken at a general level, without any specific audience targeting. General ATL advertising activities include television advertising, print media, radio, etc.,. Below-The-Line or BTL activations are more focused in nature, and are directed towards a specific group of individuals that the company identifies as potential customers. Popular BTL activation activities include outdoor advertisements, direct marketing, sponsorship, public relations, in-store promotions, etc.,. The Line Marketing approach combines both ATL and BTL marketing, attempts to raise both brand awareness and target specific potential customers and convert these into measurable and quantifiable sales.

Why should you go with this tool expert

Suggested Mentors

Related Usecase

Q1.How to overcome stage fear ?

Fortunately, as this is a very common problem, there are numerous techniques and tips that can help you reduce or some things you should try are: Being as prepared as possible for a presentation will help build confidence.The more prepared you are, the easier it will be to continue on stage.
Personality Development

Q2. How can we increase our confidence ?

There are a number of things you can do to build your confidence. Some of them are just small changes to your frame of mind; others you’ll have to work on for a bit longer to make them familiar habits: Look at what you’ve already achieved - It’s easy to lose confidence if you believe you haven’t achieved anything. Make a list of all the things you’re proud of in your life, whether it’s getting a good mark on an exam or learning to surf.
Personality Development)

Q3. How do you define a sales procedure ?

In simple terms, a sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through referrals.The establishment and implementation of a sales process with definable steps in a company could result in: Predictable Outcomes – desired and predictable outcomes through a series of actions that could lead to more sales and higher margins.