CRM stands for Customer Relationship Management. It's a category of integrated, data-driven software solutions that improve how you interact and do business with the customers. CRM systems helps you to manage and maintain customer relationships, track sales leads, marketing and pipeline and deliver actionable data. CRM solutions increase one's profitability by streaming administrative process in sales, marketing, service divisions and letting one focus on building and maintaining the customer relationships that matter most to any kind of businesses. A strong CRM solution is a mutifaceted platform where everything crucial for develoing, improving and retaining one's customer relationships is stored.