Facebook or FB Analytics is a tool to track likes, page views and to monitor the interaction of the audience with a business page on Facebook. This FB Analytics gives full insights and data that help one get the most from social network.Facebook Analytics or Insights helps a business take a structured approach that ties a businesses social media efforts and business goals. It helps users understand how and when people interact with the content they post on Facebook and is essential to make sure that the Facebook algorithm works best for them.