Heap is a insight platform that shows you everything users can do with your product or site, automatically surfacing the "unknown unknowns" that remain invisible with other tools. Heap collects all the data of your customers - automatically like what they click, where they go, what they do, even when you're not looking, without the need for engineers.This platform makes it easier for digital builders and analysts to find the most valuable insights from your digital experience and act on them to accelerate your business. Heap's powerful data science layer scours your digital dataset to pinpoint what's important and surface highly targeted, unexpected insights you'd miss otherwise.