Landing page is a standalone web page, created specifically for a marketing or advertising campaign. In digital marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing e-mail campaigns, search engine marketing campaigns, high quality articles or affiliate account in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. It has a form that allows one to capture a visitor's information in exchange for a desired offer.