LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines and attribute their ROI (Return On Investment) accurately and completely - to people, marketing activities, lead sources, products and locations.Some of the benefits that people have realized after using LeadSquared are reduced lead leakage, automated marketing and sales processes, complete sales tracking and a CRM platform that guides the sales teams about their actions. As it is used by customers by enterprises, medium and small term businesses, LeadSquared can scale down as easily as it can scale up. Powerful marketing and Sales analytics of LeadSquared help their client organizations stay on top of their business.