A product launch refers to a business's planned and co-ordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization - giving customers the chance to buy the new product. It also helps an organization build anticipation for the product, gather valuable feedback from early users and create momentum and recognition for the company. Businesses need to plan their product launches strategically and well in advance of their planned launch date, as it requires the co-ordinated effort of many teams and departments across the company.