Segment is Customer Data Platform (CDP) that helps companies harness first-party customer data. It provides the customer data infrastructure that helps businesses put their customers first. This platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. Companies use Segment to make real-time decisions, accelerate growth and deliver compelling user experiences. Segment's software and APIs help businesses to collect, clean and control their customer data. With real-time integrated data flows from Segment, any businesses can truly understand what people are doing with their platform.