Sponsorship advertising is a type of advertising where a company pay to be associated with a specific event. Infact, sponsorship advertising is very prevalent with charitable events. Besides from charitable events, companies may sponsor local sporting teams, sports document, fairs and other community events. The event, organization or cause you are considering sponsorship must have some degree of relevance to the services or products you provide. You want to match your sponsorship of events or organizations to those that involve your target market. The idea is to get your nameout and be viewed positively as a participating member of your community.