Youtube is an online video sharing and social media platform owned by Google where users can watch, like, share, comment and upload their own videos. It is a free to use service and can be a great space for anyone to discover things they like. Youtube videos cover any topic that anyone cares to upload a video about. These videos are easy to share forms of social media, e-mails and can also be embedded into another websites. Youtube incorporates features that let businesses promote their videos to people who might be interested in them, targeting customers by demographics, topics, etc.,.